THE DRUM CAFE 2010 PEACE ARTS CONFERENCE/FESTIVAL

ALLIANCE FRANCISE NAIROBI GARDEN STAGE

22/9/10

The Drum Café is an innovative network of creative and performing professionals with a central aim of re-defining arts as a powerful medium for social change in Kenya and East Africa.

The first Drum Café was first hosted by Alliance Francaise de Nairobi in September 2006 and supported by various individuals, cultural and artistic institutions.

The Drum Café holds workshops and organise performances where skills and knowledge are shared with the audience besides serving as a source of soulful entertainment.

Vision: A strengthened youth led civil society capacity to promote reconciliation and community cohesion.

Mission: To work towards a cultural intervention in building bridges of love, respect and understanding around nations by educating and mobilizing communities in creating a future of peace and justice for all humanity using available media and arts/cultural methods.

The project perpetuates the diversity of cultural expressions, including traditional cultural expressions by allowing individuals and peoples to express and share with others their ideas and values. It recalls a fundamental element of cultural diversity and it reaffirms the fundamental role that education plays in the protection and promotion of cultural expressions, disseminate and distribute their traditional cultural expressions and so as to benefit them for their own development.

The project emphasize the vital role of cultural interaction and creativity, which nurture and renew cultural expressions and enhance the role played by those involved in the development of culture for the progress of society at large; and recognizing the importance of intellectual property rights in sustaining those involved in cultural creativity. The project reveals a high level of loyalty to the cultural creativity and “repeat business”, and on the other hand, it reflects a good level of interest in the arts. The program has a Media Market segmentation which clearly defines potential target markets for the cultural creativity and effective strategies to reach those markets which may be devised and implemented.

The project encourages creativity and self expression, workshops help to reassure people of their abilities and talents and promotes self-confidence and a feeling of well-being and makes people much more appreciative of each other. It creates a feeling of belonging and togetherness within the group. The workshops also provide an appreciation of cultural diversity both locally and globally.

The project helps young artists get started and offering poor artists the possibility to move on by themselves. In other words; help them helping themselves, to let them achieve pride and dignity.

The project envisage to support existing folk artistic groups in a widest sense of facilitating trainings and further development of skills and enhancement of performances, workshops and seminars. Identify, develop and promote the local available talent and provide a mechanism for fair and sustainable relationship between the artist and the community.                                                             (Investing in people).

THE DRUM CAFE 2010 PEACE ARTS CONFERENCE/FESTIVAL

KENYA INSTITUTE OF EDUCATION NAIROBI

20-21/9/10

Operational Approach 2012

The project shall have a professional team which shall concentrate daily in producing, training, work shopping and facilitating for seminars; and another team which shall do all the administrative work including presentation arrangements, transport, choosing venues, sending invitation to participants etc. Both groups will liaise on a time to time basis.

  The project’s idea is to establish groups that already exist on the ground, drama groups, music groups, youth groups etc, recognize them, train them and prop them up for continued workshops and performances. The project shall not form groups. It shall propagate those existing. This is a community project. The Drum Cafe is a propagator.

The project envisages going through and concentrate on 12 counties which are believed to be in need of more attention at the moment. In each county the project shall have two presentations in various centres determined by geographic, demographic, and communication settings or the most affected areas in the county. Each county shall have a 20 days simultaneous trainings and educational activities in major centres bringing together more than 200 young cultural practitioners, women and art professionals.  

For every county, - Workshops/auditions will take two weeks - trainings will take the next two weeks - Presentations will vary as indicated in operations approach above - Evaluation will commence immediately after presentation and will be a continuous process to last the project’s age.

 -The team on the ground will be re-instituted to prop-up presentations - The production department will move from site to site, the promotions department will move ahead.  - Organizational policies, re-designing of the same will be tailored and adjusted according to circumstances on the ground, which might vary from one place to another place.

The project will cover the following counties-: 1. Kirinyaga  18th Feb.l 2012 to 2nd March 2012,      2. Kwale  4th March 2012 to 18th March 2012, 3.W. Pokokot  20th March 2012 to 2nd April 2012, 4. Baringo 4th April 2012 to 18th April 2012,  5. Laikipia 20th April to 2nd May 2012 , 6. Nakuru 4th May 2012 to 18th May 2012, 7.    Kisumu 20th May 2012 to 2nd June 2012, 8. Migori  4th June 2012 to 18th June 2012, 9. Kisii  20th June 2012 to 2nd July 2012, 10.Kiambu 4th July 2012 to 18th July 2012, 11.Nairobi city 20th July to 2nd August 2012 and 12.            Kakamega 4th August 2012 to 18th August 2012.

The project shall strengthen long-term relationships with audience / patrons, reduce marketing costs, enhance image and reach, educate and inform existing audience. Public relations, Publicity, Advertising, Direct marketing are promotional means used to communicate and publicize the project

The project shall develop new audiences, increase sells in products and services and raise awareness and shall apply the best practices for promoting culture online:

THE DRUM CAFE 2010 PEACE ARTS CONFERENCE/FESTIVAL

ARTISTIC PRESENTATION- KENYA INSTITUTE OF EDUCATION

20/9/10